In 1994, when every beauty and fashion company was clamoring to put single-name supermodels on their billboards, M.A.C. launched an ad campaign starring a black drag queen from Atlanta. Almost instantly, a few things happened: The brand, the makeup, and RuPaul were catapulted to worldwide fame. And M.A.C. very clearly established itself as an unconventional makeup line. We won’t look down on you, and we won’t intimidate you, because we know what it was like to be picked on by the cool kids. And guess what? Now we’re the cool kids.